Do you have a compelling technical seo design and outstanding content on your website, yet you don’t see traffic? Being ignored by Google is the most upsetting part when we have dedicated time and effort to creating a website. Well, the fact is that search engines cannot rank what they cannot see.
To increase your site’s visibility, you need to work on technical SEO. SEO allows search engines to index your site and makes your content easy to find as long as it’s done properly.
Do you know what the foundation of your technical SEO is? It is crawlability. Search bots crawl your website pages to collect information about your site. Below, we will cover the points that need to be present in your technical SEO website to boost crawlability and indexing.
technical seo checklist
technical seo audit
Mobile-First, Always
First things first: Is your website mobile-friendly?
Since Google prioritizes the mobile version of your site for indexing, it must look and function beautifully on phones and tablets. If your buttons are tiny or the text is hard to read, visitors will bounce and search bots will notice it. Run a quick check using Google’s Mobile-Friendly Test. It only takes a minute, and it could save your rankings.
Fix the Silent Killers: Crawl Errors
Google Search Console is full of clues. Head over to the “Pages” report and pay close attention to URLs labelled as:
- Not found (404)
- Server errors (5xx)
- Redirect issues
These are red flags. Fix them fast so bots don’t waste time and can index what really matters.
Clean and Submit Your XML Sitemap
Your sitemap is like a treasure map for search engines. But if it’s cluttered with dead or redirected links, it does more harm than good. Ensure your sitemap:
- Is fresh
- Contains only live, index-worthy pages
- Is submitted via Google Search Console
Here’s a tip for technical seo for you: Mention your sitemap in your robots.txt file to give it more visibility.
Robots.txt – Not Just for Developers
Don’t let this tiny file sabotage your whole site. One wrong line like Disallow: / can block everything from being indexed. Review it regularly. If in doubt, keep it minimal.
Use Canonical Tags to Avoid Confusion
If your site has similar pages (like multiple product variants), search engines might treat them as duplicates. That’s a huge SEO mistake. Canonical tags tell Google which version is the “main” one.
Speed Up or Miss Out
We all know that nobody likes to wait. A slow site drives people (and crawlers) away. Use tools like PageSpeed Insights or GTmetrix to spot what’s slowing you down. Compress images, reduce scripts, and choose fast hosting.
Don’t Let Pages Go Unnoticed
Internal links are underrated. Make sure your important pages are linked from somewhere. Use clear, relevant anchor text. This improves both crawlability and user experience.
Bonus: Add Structured Data
Structured data (Schema) helps Google “read” your content better. Want stars under your product reviews in search? This is how you get them. Validate with Google’s Rich Results Test.
Final Words
Technical SEO isn’t about tricks, it’s about building trust. Search engines respond when your site is clean, fast, and crawlable. So, get the foundation right before pouring energy into more content or design tweaks.
Because sometimes, it’s not about doing more. It’s about doing it smarter.
