seo audit
seo audit guide
If your website isn’t getting much traffic from Google, it might need a little checkup. Many websites look great on the outside but have hidden issues holding them back. That’s where an SEO audit comes in. It helps you find and fix the small problems that stop your site from showing up on Google.
An SEO audit is like a regular checkup for your website. It shows you what’s working, what needs improvement, and how to help your pages rank better. The good news? You don’t need to be a tech expert to do it. This simple guide will walk you through it step by step.
You don’t need to be a tech expert to do this. Here’s an easy guide that anyone can follow.
1. Is Google Showing Your Pages?
Open Google and type this in the search bar:
site:yourwebsite.com
Replace “yourwebsite.com” with your own domain name.
If your pages show up, great! If you see only a few or none, something might be wrong. You may need to fix your sitemap or settings that stop Google from seeing your pages.
2. Check Titles and Descriptions
When your site appears on Google, people see your page title and a short description under it.
Ask yourself:
- Does it clearly say what the page is about?
- Does it have the main keyword someone would search for?
- Is it short, neat, and easy to read?
Fixing your titles and descriptions can help get more clicks.
3. How Fast Is Your Website?
If your site takes too long to load, visitors might leave. Google also prefers faster websites.
Go to PageSpeed Insights and put in your website link. It will tell you what’s slowing things down.
You can:
- Make images smaller
- Remove things you don’t need
- Use a good hosting service
4. Fix Any Broken Links
Sometimes pages get deleted or links stop working. If someone clicks and sees a “404 Page Not Found,” it’s not a good experience.
Use a free broken link checker online. If you find any broken links, update or remove them.
5. Is Your Website Mobile-Friendly?
Most people use their phones to browse. If your site doesn’t look good on a small screen, they’ll probably leave.
Use Google’s Mobile-Friendly Test to check. Make sure:
- Text is easy to read
- Buttons are not too small
Everything fits nicely on the screen
6. Look at Your Content
Go through your important pages and blog posts. Ask:
- Is the content still useful and correct?
- Does it answer the reader’s question?
- Is it easy to understand?
Update anything that feels old or unclear.
7. Check for Duplicate Content
If you’ve used the same text on many pages, Google might not know which one to rank. Try to keep each page unique. You can check using free tools like Siteliner.
Final Thoughts
Doing an SEO audit doesn’t have to be complicated. Just like we visit a doctor to make sure everything’s okay with our health, websites also need a regular review. It is about checking if your site is in good shape for search engines. Remember, good SEO is about making your website better for real people, not just search engines. If it’s clear, fast, and helpful, both people and Google will like it more.
